London International Awards
2022 Winners and Finalists
Regional Independent Agency of the Year: Europe
SERVICEPLAN Germany, Munich
Gold
Evolution
Product Innovation
Entrant: | SERVICEPLAN Germany, Munich / SERVICEPLAN Korea, Seoul |
Brand: | Dot Pad |
Title: | "Dot Pad. The first smart tactile graphics display." |
Corporate Name of Client: | Dot Incorporation |
Dot Incorporation: | Eric Ju Yoon Kim/Ki Kwang Sung/Jae Seong Joo/Ahrum Choi |
Dot Incorporation Team: | Mergel Takam/Hee Jin Lee/Eunpyul Joy Cho |
Cloudandco / Dot Incorporation: | Yeongkyu Yoo/Sebin Oh |
Agency: | SERVICEPLAN Germany, Munich/SERVICEPLAN Korea |
CEO & Managing Director - Serviceplan Korea: | Julie Kang |
Global Chief Creative Officer: | Alex Schill |
Worldwide Chief Creative Officer: | Jason Romeyko |
Chief Creative Officer: | Matthias Harbeck |
Executive Creative Directors: | Franz Röppischer/Lorenz Langgartner |
Creative Director: | Naho Manabe |
Creative Director - Serviceplan Korea: | Thomas Iksuh Huh |
Creatives: | Camille Nizet/Thinh Ngyuen/Tanvi Phalak/Sanjeeta Saha/Zoe Bellis Schill |
Senior Art Director - Serviceplan Korea: | Silver Eunman Kim |
Copywriters: | Shruthi Subramanian/Taro Taniwaki/Björn Neugebauer |
Assistant Copywriter Intern - Serviceplan Korea: | Jin Park |
Web Development Company: | ASTRAL Kreativ |
Art Directors: | Rohil Borole/Kai West Schlosser/Henning Janzen |
Assistant Art Director - Serviceplan Korea: | Diana Dahye Kim |
Account Management, - Serviceplan Korea: | Seonyeong Boo/Junghwan Choi/Euntack Shin/Hyeli Lee/Elin Jinsol Yu/Minji Kim |
Senior Strategic Planner - Serviceplan Korea: | Neul Ha |
Production Company: | PAULUS Co., Seoul |
Directors: | Saffaan Qadir/Yohan Jang |
1st ADs: | Hyuk Lim/Hee-jae Yang |
Executive Producer: | Dahoon Chung |
Producers: | Kyungsin Kim/Minkyu Park |
Director of Photography: | Euiseon Chang |
Production Assistants: | Yehyeon Chung/Young eun Yeo/Jiwoong Yang/Junhui Seo/Kwang Jun Jeong/Jongchae Sohn/Sado Choi |
Motion Designers: | Dennis Fritz/Anton Reim/Federico Leggio |
CGI Technician: | Lennert Schrader |
CG Artist: | Ashwin Suresh |
Tech Lead Digital, ASTRAL Kreativ: | Malte Bender, Seoul |
Mastering Company: | MassiveVoices |
Executive Creative Director Digital - ASTRAL Kreativ: | Hagen Fiedler |
Design - ASTRAL Kreativ: | Arlinda Shabani/Andrea Da Silva |
Senior Developers - ASTRAL Kreativ: | Timm Reiter/Stefan Schröder |
Senior Copywriter - Serviceplan Korea: | Minwoo Kim |
Senior Project Manager Digital - ASTRAL Kreativ: | Johannes Auffermann, Berlin |
Description:
Dot Pad. The first smart tactile graphics display for the visually impaired. It can display any visual content from any source.
At the core of Dot Pad sits the third generation of the innovative Dot actuator technology. While conventional tactile devices use piezoelectricity to power their actuators, Dot Pad uniquely relies on electromagnetism, which reduces size, weight, power consumption and price by more than ten times.
This dramatically increases usability and makes Dot Pad affordable for the majority of blind and visually impaired users. While the Dot actuator technology is protected by 30 patents, it’s licensed to other manufacturers to give as many people as possible the chance to benefit from it.
It requires intelligence to understand what’s in an image and decide what’s important to the audience.
To create comprehensible tactile content, Dot Pad relies on the innovative Dot Image Processor. It’s an AI that was trained with millions of existing visual and tactile graphics, to be able to analyze, understand and segment visual content, and translate it to tactile graphics on the display of 2,400 dots. There is also an in-built text panel for braille translation.
Thanks to a partnership with Apple, Dot Pad integrates seamlessly with iOS and iPadOS, thereby giving users access to the 2.2 million apps on the App Store, out of the box. Dot Pad reduces dependence on tactile textbooks and audio description for graphical content which sighted people are used to freely enjoying.
Launched in early 2022, Dot Pad has earned huge interest from the media as well as public and private institutions worldwide, with millions of dollars in orders. Dot Pad technology is permanently installed in public kiosks in Busan, South Korea.
Dot Pad has disrupted the field of accessibility technology with tactile graphics.
To create further software and hardware support for tactile graphics, Dot Inc. is in touch with major players in the field such to create a unified tactile graphic file format and a dedicated open database of tactile graphics. Dot Inc. is partnering with many educational and governmental institutions to make the device available worldwide.