Approximately 36% of all plastics produced are used in packaging, approximately 85% of which ends up as plastic pollution. Taking responsibility for its business’ impact on the environment, Unilever has pledged to remove more than 100,000 tonnes of plastic entirely, by 2025.

Unilever products reach 9 in 10 Indian households. With a population that’s equivalent to the sum of 12 of the largest countries, India has one of the world’s biggest plastic footprints.

The future will only be about plastic alternatives. Unilever had to future-proof its business by building sustainable packaging solution. We needed to re-examine the fundamentals and drive conversions through mass adoption of a sustainable packaging solution.

So, we had to activate an effective sustainable solution in a channel where people were making purchases.

But the challenge was, ‘How do we convince shoppers to shift to a sustainable alternative if they don’t care about the environment?’