London International Awards
2022 Winners and Finalists
Regional Independent Agency of the Year: Australia and New Zealand
Howatson+Company
Bronze
TV/Cinema
Utilities
| Entrant: | Howatson+Company, Australia |
| Brand: | Belong |
| Title: | "Second Life Phones" |
| Corporate Name of Client: | Belong |
| Media Planner: | Howatson+Company |
| Media Buyer: | OMD |
| Agency: | Howatson+Company |
| Agency Chief Executive Officer: | Chris Howatson |
| Chief Creative Officer: | Levi Slavin |
| Executive Creative Director: | Gavin Chimes |
| Creative Directors: | Jared Wicker/Elaine Li/Daniel Bolton |
| Agency Head of Production: | Holly Alexander |
| Agency Group Account Director: | Ollie Wearne |
| Agency Account Director: | Angela Lethbridge |
| Agency Account Manager: | Maddy Phillips |
| Digital Designer: | Reece Lawson |
| Production Company: | Rabbit |
| Director: | Owen Trevor Black |
| Executive Producer: | Lucas Jenner |
| Producer: | Marcus Butler |
| Director of Photography: | Peter Eastgate |
| Post-Production Company: | White Chocolate |
| Post EP: | Daniel Fry |
| Grade: | Fergus Rotherham |
| VFX Company: | Stage23 |
| Editor: | Drew Thompson |
| Offline Edit: | Arc Edit |
| Sound Design Company: | Rumble Studios |
| Music - White Bat Audio: | Karl Casey |
| Casting Agent: | Felicity Byrne |
Description:
Second Life Phones, by Australian telco Belong, is an eco-friendly program that sources the best preowned smartphones, expertly refurbishes them and sells them at a great price. To drive purchase, we needed to show that the tech was so good, consumers wouldn’t notice a difference. So we created a launch film unlike any other, asking people to consider what they were really using their phones for.