The Amazon Social team was looking to increase our following on TikTok. Using social listening we discovered Emily Zugay, a TikTok “designer” creating parody videos of brand logo redesigns. We left her a comment “Haven’t seen our logo, looks like we’re in the clear.” 138,000 people liked our comment and the next day she posted her “AmaSon” redesign. We changed our Tiktok profile picture to her logo across multiple brand handles including Prime Video, Alexa, and Amazon Fashion. We also replied with a parody video of us rolling her logo out globally on AmaSon boxes, stores, trucks, and planes. To thank her we shipped her an AmaSon box filled with AmaSon branded merch, which she posted to her channels gaining even more buzz. The moment generated a total of 46.4 million views, 8.13M likes, 102.1K comments, 206.8K shares and a 30% increase in Tiktok followers in 48 hours. All with $0 budget.

Full Video: https://f.io/Nr7xP_4n