London International Awards
2022 Winners and Finalists
Bronze
Transformative Business Impact
Creative Operational Transformation
| Entrant: | draftLine Bogotá, Bogotá |
| Brand: | Club Colombia/ABinBev |
| Title: | "Fortaleza (Fortitude)" |
| Corporate Name of Client: | Bavaria ABinBev |
| Client President: | Sergio Rincón |
| Chief Marketing Officer: | Alvaro de Luna |
| Heads of Client Services: | Juan Camilo López/Samira Fadul/Eliana Voldman/Isis Durán/Ana Córdoba/Juan Pedro Nicotra |
| Client Account Directors: | Veronica Rumié/Juan Serna/Laura Luque/Sara Donado/Camila Velasco/Luisa Arias/Gustavo Bisval |
| Client Supervisors: | Valeria Vásquez/Manuela Valencia/Clara Callejas/Monica Díaz Rojas, Maria Camila Oviedo, Lizeth Quintero |
| Media Companies: | draftLine Colombia, Bogotá/Zenith, Bogotá |
| Media Planners: | Giselle Hernández/Natalia Villareal/Jonathan Torres |
| PR Companies: | draftLine Colombia, Bogotá/Dattis, Bogotá/Alina Velez Comunicaciones, Bogotá |
| PR Company General Manager: | Laura Garzón |
| PR Companies Account Manager(s): | Santiago Sabogal/Andrea Restrepo |
| In-House Company: | draftLine Colombia, Bogotá |
| Agency Chief Executive Officer: | Jorge Velázquez |
| Chief Creative Officer: | Daniel Rincón |
| Senior Creative Directors: | Jairo Montoya/Angela Ayala |
| Creatives: | Carolina Ubaté G/Jazmín Zorro,Nicolás Díaz/Paula Martínez/Daniel Mora/Oscar López/Juan Camilo Martinez/Fernando Peña/Jason Molina/Viviana Salcedo |
| Copywriters: | Nicolás Diaz/Oscar López/Carolina Ubaté G |
| Art Directors: | Jazmín Zorro/Paula Martínez/Daniel Mora |
| Agency Print Producer: | Michael Rodríguez |
| Senior Agency Producer: | Monica Sanin |
| Agency Motion Designers: | Jason Molina/Juan Camilo Martinez/Fernando Peña/Viviana Salcedo |
| Agency Social Community Manager: | Elizabeth Palacios |
| Agency Chief Strategy Officer: | Anabel Roitz |
| Agency Strategic Planners: | Carolina Ubaté G/Angie Muñoz/Natalia Arias/Laura Ospina/Tatiana Martinez/Gabriela Pertuz/Camila Burgos/Katherin Moreno |
| Agency Strategy Director: | José León |
| Digital Technical Director: | Andrea Astudillo |
| Production Company: | Ábaco Films, Bogotá |
| Production Managing Directors: | Diego Cárdenas/Felipe Cubillos |
| 3D Artist: | Vicky Gama |
| Illustration Company: | Viviana Grondona, Bogotá |
Written Brief:
An initiative launched on Women's International Day that gives visibility to the first beer production line created to increase women's participation in the brewing sector.