SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
Creativity In PR
Crisis Management - Reactive

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Entrant: Interaction Costa Rica, San José
Brand: Data Center CR
Title: "From Hydro To Crypto"
Corporate Name of Client: Data Center CR
Client President: Eduardo Kopper
Agency: Interaction Costa Rica, San José
Agency Chief Executive Officer: Erick Apuy
Agency President: Erick Apuy
Agency Creative Chairman: Erick Apuy
Chief Creative Officer: Erick Apuy
Creative Director: Rafael Rivera
Creative: Frida Wagner
Senior Copywriter: Kevin Alpízar
Copywriter: Ana Estrada
Art Director: Ivannov Herrera
Cinematographer: Jonathan Castillo
Editor: Jonathan Castillo
Designer: Ivannov Herrera

Written Brief:
While Bitcoin generates 40 billion tons of carbon dioxide annually, Costa Rica's surplus of clean energy cannot be sold.

Despite the growing global demand for clean energy, private Costa Rican producers, whose electricity purchase contracts with ICE (state monopoly) are about to expire, would be disconnected from the national grid. Current laws give them no choice but to close.

We had to transform ourselves so as not to disappear and find a way to monetize the millions invested on the infrastructure of private hydroelectric plants ($800 million dollars), considering the regulations of the electricity market.

Mining equipment is energy intensive, so as a solution, we converted disused hydroelectric plants into one of the world's first green crypto mining centers, powered exclusively by water. We created a "data processing center" and rented spaces to mine with "energy included".

Through an effective strategy we managed to capture the attention of the media and our target, and thus developed a more profitable business with greater projection.