London International Awards
2022 Winners and Finalists
Regional Music & Sound Company of the Year: North America
JSM Music, New York
Finalist
Design
Art Direction Campaign
| Entrant: | Ogilvy, Chicago |
| Brand: | Absolut - The World of Cocktails |
| Title(s): | "Bloody Mary", "Cosmo", "Espresso Martini", "Lemonade", "Lime Vojito", "Madras" |
| Corporate Name of Client: | Pernod-Ricard |
| Agency: | Ogilvy, Chicago |
| Global Chief Creative Officer: | Liz Taylor |
| Deputy Chief Creative Officer, Worldwide: | Joe Sciarrotta |
| Executive Creative Director: | Isaac Pagan-Munoz |
| Creative Directors: | Sakshi Choudhary/Connor Fleming |
| Associate Creative Director: | Raj Ramamurthy |
| Senior Copywriters: | Marie Strycharz/Gillian Goodman |
| Senior Art Director: | Grace Donahue |
| Agency Print Producer: | Joan Shelton |
| Agency Head of Production: | George Sholley |
| Executive Agency Producers: | Mike Diedrich/Michael Freeman |
| Senior Agency Producer: | Tatiana Lanier |
| Director of Business Affairs: | Heather Weissman |
| Managing Director: | Hillary Rogers |
| Production Company: | The Director's Bureau, Los Angeles |
| Director: | Rodrigo Saavedra |
| Executive Producer: | Sloane Skala |
| Line Producer: | Julie Sawyer |
| Edit Facility: | Optimus, Chicago |
| Editor: | Randy Palmer |
| Editorial Producer: | Brian Hrastar |
| Type Design/Animation Company: | Sarofsky, Chicago |
| Music Production Company: | JSM Music, New York |
| Design Director: | Gabe Usadel |
| Senior Designer: | Jake Richardson |
| Designers: | Estella Xiang/Alexandra Davis |
| Photographer: | Sandro Miller |
| Photography Producer: | Wendy Gordon |
| Retoucher: | Kurtis Chan |
| Studio Producer: | Hillary Horsefall |
Description:
The World of Cocktails brings to life Absolut cocktails through vibrant and eclectic characters from different backgrounds, ages, races and genders.
The process started with building a backstory for every character based on the taste, color and occasion profile of the cocktail. Each character was cast accordingly. The wardrobe, the makeup, the performance, the mannerisms, everything was crafted till the very minute detail and came from the actual drink.
From the highly energetic and upbeat Espresso Martini, to refreshing Vojito, elegant Cosmo, the life of the party - vogueing cowboy Madras, and several others, the Absolut World of Cocktails breaks stereotypes in loud as well as many nuanced ways.