Sheba loves cats and cats love, above all, fish. But fish need coral to survive. And coral is becoming extinct faster than the rainforests. The Sheba Hope Reef went live in May ‘21 amidst a daily news stream of destruction and despair, coral reefs predicted to be extinct by 2050 and consumers sceptical about brands “greenwashing.” We wanted to create visual proof that it wasn’t too late - that damage can be reversed. Our answer was an ambient outdoor placement grown from real, living coral on a previously destroyed atoll.

When viewed by the Google Maps satellite, it wrote HOPE large across the ocean floor. This image received 2.5billion earned media impressions, 1 million people visited it on Google Maps and linked to ShebaHopeGrows.com to discover more. The Hope Reef living billboard cut through in a sea of hopelessness - a symbol that there are man-made solutions to man-made problems.