The two-minute spot shines a light on period-related insomnia, or #periodsomnia. From excruciating pain to the fear of leaking on your satin sheets, for many, a peaceful sleep is not on the cards.

The soundtrack Deep Inside by Hardrive mirrored the sense of restlessness people feel when it's that time of the month. The mixture of reality, animation and thermal imagery is also a powerful way of showing what we really feel inside when having a period – that person melting off the bed shows how hot some nights can be.