London International Awards
2022 Winners and Finalists
Regional Network of the Year: North America
FCB
Silver
Radio & Audio
Campaign
Entrant: | FCB New York, New York |
Brand: | Spotify Advertising |
Title(s): | "A Song For Every CMO - Rachel", "A Song For Every CMO - Brad" |
Corporate Name of Sponsoring Client: | Spotify Advertising |
Agency: | FCB New York, New York |
Global Creative Partner: | Danilo Boer |
Global Creative Lead: | Tammijean Triplett |
Chief Creative Officers: | Michael Aimette/Gabriel Schmit |
Executive Creative Director: | Gary Resch |
Creative Directors: | Alexandre Abrantes/Richard Frankel |
Associate Creative Director: | James Meiser |
Senior Copywriter: | Ken Syme |
Senior Art Director: | Justin Batten |
Senior Digital Producer: | Margot Meyerhoff |
Executive Agency Producer: | Chris Lenz |
Agency Music Producer: | Melissa Chester |
Agency Chief Strategy Officer: | Todd Sussman |
Agency Strategy Director: | James Friedman |
Agency Account Supervisor: | Sean Kittredge |
Global Director Enterprise Marketing: | Sarah Kiefer |
Head of Advertising Business Marketing: | Khurrum Malik |
Global Strategy Manager: | Andrea Kim |
Business Marketing Manager: | Frank LoBello |
SVP, Business Lead: | Tara Graff |
Sound Design Company: | Wave Studios |
Sound Design Executive Producer: | Vicky Ferraro |
Sound Design Producer: | Eleni Giannopoulos |
Sound Designer: | Chris Afzal |
Sound Engineer: | Chris Afzal |
Music Production Company: | Watt White Music |
Music Producer: | Watt White |
Music Composer: | Watt White |
Music Lyricist: | Watt White |
Where was this broadcast?: | Spotify Advertising |
Description:
Spotify’s engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend.
To kickstart conversation amongst key marketing decision makers, we demonstrated Spotify’s targeting capabilities with “A Song For Every CMO” – original songs written leveraging Spotify’s data and dedicated to the world’s top CMOs.
Unprecedented results were achieved: 75% year-to-year growth and €1Bi ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history. It even inspired other CMOs request songs of their own.