Sustainability is becoming increasingly important to automotive brands – but more so to Jeep. As a brand that is centered around discovery and nature, it’s imperative that we foster a greener approach to protect the places that we love to explore.

In some markets we have already launched the electric Wrangler 4xe, while we’ve also introduced a global sustainability platform called “Mission One Earth” to support us in becoming the world’s greenest SUV brand by 2030.

To brace our audience for the activation of “Mission One Earth” in the Middle East, we were briefed to create a piece of brand communication to position our synergy with nature.

ABOUT THE POS EXPERIENCE: When people visit our showrooms, they are entering with the intention of finding a vehicle that will bring them closer to nature.

Although we have many name plates, they all have one thing in common – our iconic grille. We used its familiar shape and form to create graphic and cohesive branding that transported our vehicles and our showroom visitors to where they belong – the wild – highlighting that nature is in our DNA.