London International Awards
2022 Winners and Finalists
Finalist
TV/Cinema
Beverages - Alcoholic
| Entrant: | Grey Argentina, Buenos Aires |
| Brand: | Pilsen Extra |
| Title: | "The Pilsen Extra Moustache" |
| Corporate Name of Client: | AB InBev |
| Media Company: | Nasta, Mediacom |
| Agency: | Grey Argentina, Buenos Aires |
| Agency Chief Executive Officers: | Alejandro Devoto/Hernán Kritzer |
| Agency President: | Diego Medvedocky |
| Executive Creative Directors: | Juan Ure/Gonzalo Fernández |
| Creative Directors: | Alejandro Rattenbach/Emiliano Cortéz |
| Creative Director - Art: | Emiliano Cortéz |
| Creative Director - Copy: | Alejandro Rattenbach |
| Copywriters: | Juan Carnelos/Agustín Rodriguez |
| Art Directors: | Leandro Mingrone/Victor Opazo |
| Agency Head of Art: | Diego Urbano |
| Agency Head of Production: | Pablo Molina |
| Agency Producer: | Maximiliano Ibarra |
| Agency Chief Strategy Officers: | Romina Perrone/Ana Etcheto |
| Agency Business Director: | Agustín Castellanos |
| Agency Group Account Director: | Valeria Cerda |
| Agency Account Director: | Romina Dono |
| Production Company: | Guaraní Films, Asunción |
| Directors: | Juanma Montero/Matías Sasias |
Description:
According to studies, each year at least 1.2 million liters of beer are wasted getting soaked into the facial hair of those who drink it, approximately 0.56 milliliters per sip.
And because we are the beer brand of Paraguay that takes the most care of quality till the last drop, we couldn ?t let this happen.
We couldn't let any drop of this noble and premium product to be wasted. So that’s why, alongside with some of the best barbers in the country, we created the Pilsen Extra Moustache: a barber stencil designed to perfectly match the universal shape of a beer glass, and not let one single drop of beer to go anywhere else than your throat.
A new moustache trend so that people can get it at barbershops for free and then test it at bars with a free Pilsen Extra beer.