London International Awards
2022 Winners and Finalists
Finalist
Production & Post-Production
CGI Animation
Entrant: | Flux Animation, Auckland |
Brand: | Disney |
Title: | "From Our Family To Yours" |
Corporate Name of Client: | Disney |
Agency: | Disney EMEA, London |
Creative Director: | Angela Affinita |
Executive Agency Producer: | Kiri Hammond |
Agency Producer: | Sequoia O’Sullivan |
Production Company: | Flux Animation, Auckland |
Director: | Laban Dickinson |
Executive Producer: | Joshua Forsman |
3D Artists: | Jonathan Paccou/Jeremy Ball/Conrad Crooks/Lucius Koh/Shuo Liu/Layla Viscu/Chaz Holland/Guzz Soares |
2D Artists: | Shane Taylor/Mike Howie/Shannon Fahey/Katie Hobson-Brown, Lynn Choi/Jono Cardno |
Music Production Company: | ParkWild, New York |
Description:
Our story follows the tumultuous journey of a Stepdad trying to integrate into a new family. An uplifting story of relationships brought together by magic.
Animation allowed us the ability to use magic as a metaphorical barometer for these developing relationships. Blending 2D and 3D animation bound by 3D visual effects allowed for visual contrast between the worlds.
We used complex animation and muscle rigs to allow our characters to have a wide range of emotive bandwidth, from subtle brow movement through to more traditional large-scale antics.
Our world was developed with a skewed perspective, this level of stylisation allowed us to extenuate our characters features to further our performance opportunities. Elongated limbs, enlarged eyes, magnified textures added a cohesive personality to every element in the scene.