SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Silver
Health & Wellness - Craft
Production Design

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Entrant: Leith, Edinburgh
Brand: Justin Edinburgh 3 Foundation
Title: "The Extra Time Badge"
Corporate Name of Client: Justin Edinburgh 3 Foundation
Agency: Leith, Edinburgh
Creative Directors: John McPartland/Troy Farnworth/Phil Evans
Creatives: Jacob Fareta/Thjis van der Broek
Copywriter: Peter Thornton
Agency Social Media Planner: Jamie McAdam
Agency Social Community Manager: Holly Lundie
Agency Business Director: Cori Schwabe
Agency Group Account Director: Camilla Rossi

Description:
When suffering a Sudden Cardiac Arrest, every minute without CPR and de-fibrillation decreases your chance of survival by around 10%. Yet, despite this, over 38% of adults in the UK are unlikely to perform CPR due to a lack of training of a lack of training.

The Extra Time Badge educates young footballers, coaches and parents in the key steps of CPR. Applied on kits, the badge becomes accessible to all and means that players have a life saving guide exactly where and when they need it most.

The badge is designed to guide people as quickly as possible, because every second matters. Free to order, the badge also comes with further information and encourages people to sign up to full CPR courses near them.