SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
Package Design
Beers Product Line

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Entrant: ShenZhen Lingyun creative packaging design Co.,Ltd., ShenZhen
Brand: Kardenberg
Title: "Zebra Beer"
Corporate Name of Client: Kardenberg Beer (China) Co., Ltd.
Client Account Director: Yu Liang
Packaging Manufacturing Companies: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd., ShenZhen
Design Companies: ShenZhen Lingyun creative packaging design Co.,Ltd., ShenZhen
Creative Director: Xiongbo Deng
Design Director: XiongBo Deng
Designers: Yu Liang/ZhiCai Su

Description:
Zebra craft beer is a brand-new younger beer brand subordinate to kardenberg wine industry (China) Co., Ltd. The main characteristic products are: Belgian wheat, German wheat, whole wheat rag, milk Shitao, New England light Al, Longjing wheat, etc.

In addition to the obvious black-and-white stripes, in fact, the powerful pedaling of zebra is the key to its wild nature. Based on this observation, we have made the following new shapes.

Change the shape of the bottom of the container, because the probability of drinking beer after freezing is higher. In the drinking process, with the temperature rise brought by the external environment, the seeping water stains can leave a unique mark on the desktop or table, so that people can firmly remember the name of this product.

Digital symbols represent different tastes and make the product easy to identify.