SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Silver
Health & Wellness - Craft
Art Direction Campaign

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Entrant: Eversana Intouch, New York
Brand: TheChrysalisInitiative.org
Title(s): "Erase the Line Campaign", "Erase the Line-1", "Erase the Line-2", "Erase the Line-3", "Erase the Line-4"
Corporate Name of Client: The Chrysalis Initiative
Chrysalis Founder: Jamil Rivers
Client President: Jamil Rivers
Client Account Director: Jackie Budd
Agency: Eversana Intouch, New York
Agency President: Angela Tenuta
Chief Creative Officer: Susan Perlbachs
Executive Creative Director: Nicholas Capanear
Creative Directors: Ron Larson/Ivan Blotta/Diana Krulik-Bentzen
Copywriter: Sara Blank
Illustrator: Luciano Cian
Agency Producer: British Randle
Agency Creative Technologist: Craig Johnston
Agency Social Media Directors: Amanda Owens/Laurie Meeks
Agency Strategy Director: John Kenny
Production Company: Videocubo.tv, Sao Paulo

Description:
Black women are 40% more likely to die from breast cancer than white women. In a systemically biased healthcare system, Black women are often dismissed and ignored, and treated with prejudices that keep them from receiving an equitable standard of care.

The Chrysalis Initiative has created the world's first digital platform specifically designed for Black women by Black woman.

It provides them with the tools to recognize and address racism in their cancer care with 1) one on one coaching from other women of color who have not only survived breast cancer themselves but a bias system 2) a unique “Patient Rate the HCP” system that holds a bias healthcare system accountable 3) And a personalized dashboard that keeps track of everything so that over time, consistent engagement reveals sub-standard quality of care and racism within the system.