London International Awards
2022 Winners and Finalists
Bronze
TV/Cinema
Consumer Campaign
Entrant: | Arnold Worldwide, Boston |
Brand: | Progressive Insurance - Dr. Rick |
Title(s): | "Shopping Mall", "Tailgate", "Gameday Shopping", "Airport" |
Corporate Name of Client: | Progressive Insurance |
Client Company: | Progressive Insurance, Cleveland |
Agency: | Arnold Worldwide, Boston |
Chief Creative Officer: | Sean McBride |
SVP/Group Creative Directors: | Gregg Nelson/Michael Sullivan |
Creative Directors: | Tom Kelly/Thomas Hair/Sara Goldsmith |
SVP, Executive Agency Producer: | Sean Vernaglia |
Agency Producer: | Danielle Balanov |
Assistant Producer: | Danielle Balanov |
Agency Project Manager: | Eric Rubino |
Associate Director of Project Management: | Eric Rubino |
Agency Chief Client Officer: | Vallerie Bettini |
Agency Chief Marketing Officer: | Vallerie Bettini |
VP, Marketing Director: | Alex McSweeney |
Senior Marketing Manager: | Crissy Cavallaro |
Agency Business Director: | Danielle Ivicic |
Head of Business Affairs: | Danielle Ivicic |
Senior Agency Account Executive: | Crissy Cavallaro |
Agency Account Director: | Alexandra McSweeney |
Production Company: | Moxie Pictures, Los Angeles |
Director: | Martin Granger |
Production Company VP/Executive Producer: | Karol Zeno |
Head of Production: | Jodi Fisher |
Producer: | Heidi Soltesz |
Post-Production Company: | Zero VFX, Boston |
VFX Producer: | Meg Bailey |
Edit Facility: | Cosmo Street Editorial, New York |
Edit Facility Head of Production: | Anne Lai |
Editor: | Aaron Langley |
Music Production Company: | JSM Music, New York |
Music Executive Producers: | Joel Simon/Jeff Fiorello |
Music Producers: | Andrew Manning/Norm Felker/Sharon Cha |
Music Composers: | Joel Simon/Seamus Kilmartin |
Description:
Dr. Rick is a Parenta-Life Coach. His, very niche, job is to help young people from turning into their parents when they buy a home. What is called “Parentamorphosis” and has become his life’s work.
Dr. Rick’s passion is rooted in personal experience. He, too, was a sufferer. But he made it through. And now he’s here to help people in the throes of the same disorder that once threatened to ruin his life. In these films, we follow Dr. Rick as he takes his expertise out into the field.