London International Awards
2022 Winners and Finalists
Bronze
Radio & Audio
Script Writing
Entrant: | Accenture Song Germany, Hamburg |
Brand: | Deutsche Lufthansa |
Title: | "FlyNet - Smart Home" |
Corporate Name of Sponsoring Client: | Deutsche Lufthansa |
Client Company: | Deutsche Lufthansa, Frankfurt |
Client Head of Advertising and Media Management: | Claudia Dreismann |
Client Head of Marketing: | Benita Struve |
Agency: | Accenture Song Germany, Hamburg |
Agency Managing Director/Creation/Copywriter/Director: | Fabian Frese |
Copywriters: | Max Wort/Sebastian Haus |
Audio Production Company: | Studio Funk, Hamburg |
Director: | Torsten Hennings |
Audio Engineer: | Torsten Hennings |
Speakers: | Vanida Karun/Henry Sergeant |
Description:
However, Susan doesn't notice anything at 30.000 feet above the ground. Only after switching on her phone after landing. Sadly, by that time her cats have already shed their fur for a long time and the police stormed her apartment only to find lots of popcorn instead of the expected cannabis plantation.
Lufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?
A radio spot that lets you experience the human disasters that can occur on the ground, while the affected person in the air doesn't notice anything about them.
Cultural Context The good thing about a long flight: you can relax and switch off for a few hours. The bad thing about it: you are completely cut off from the outside world. Especially in today's times, an absolute horror show. You could miss so much. Because on many transcontinental flights there is still no reliable WIFI on board.