SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
Radio & Audio
Script Writing

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Entrant: Accenture Song Germany, Hamburg
Brand: Deutsche Lufthansa
Title: "FlyNet - The Million"
Corporate Name of Sponsoring Client: Deutsche Lufthansa
Client Company: Deutsche Lufthansa, Frankfurt
Client Head of Advertising and Media Management: Claudia Dreismann
Client Head of Marketing: Benita Struve
Agency: Accenture Song Germany, Hamburg
Agency Managing Director/Creation/Copywriter/Director: Fabian Frese
Copywriters: Max Wort/Sebastian Haus
Audio Production Company: Studio Funk, Hamburg
Director: Torsten Hennings
Audio Engineer: Torsten Hennings
Speakers: Vanida Karun/Henry Sergeant

Description:
The Lufthansa FlyNet Radio spot: A minute-by-minute time protocol gradually describes the events, that happened after the married couple Gail and Harry received a suspicious e-mail from a Nigerian prince with the subject »Help! Big money!«.

While Harry is offline and doesn't notice anything during his flight, his wife Gail takes action at the ground. Only when Harry switches on his smartphone after landing he gets a video call from Gail revealing that they indeed made some big money by helping the Nigerian prince.

Lufthansa FlyNet, Lufthansa’s fast and reliable on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even while above the clouds. How can we communicate that in an entertaining radio campaign?

A radio spot that lets you experience the human disasters that can occur on the ground, while the affected person in the air doesn't notice anything about them.

Cultural Context The good thing about a long flight: you can relax and switch off for a few hours. The bad thing about it: you are completely cut off from the outside world. Especially in today's times, an absolute horror show. You could miss so much. Because on many transcontinental flights there is still no reliable WIFI on board.