London International Awards
2022 Winners and Finalists
Silver
Non-Traditional
Use of Social Media
| Entrant: | Leo Burnett Toronto, Toronto |
| Brand: | Milk-Bone |
| Title: | "Chewpons" |
| Corporate Name of Client: | Smucker Foods of Canada Corp. |
| Client Vice President Marketing: | Adam Zitney |
| Client Director, Integrated Consumer Experience: | Jenny Thorne |
| Client Director of Marketing, Pet: | Nancy Murphy |
| Client Integrated Marketing Communications Manager: | Marisa Hattem |
| Media Company: | Spark Foundry Canada, Toronto |
| Media Company VP, Group Account Director: | Paul Hewitt |
| Media Company Account Director: | Sarah Crouch |
| Agency: | Leo Burnett Toronto, Toronto |
| Agency President: | Ben Tarr |
| Chief Creative Officers: | Steve Persico/Lisa Greenberg |
| Creative Directors: | Kohl Forsberg/Man Wai Wong |
| Copywriter: | Aisling Penco |
| Art Director: | Angelo Roldan |
| Agency Graphic Designer: | Angelo Roldan |
| Digital Project Manager: | Tom Degez |
| Agency Account Supervisor: | Janelle Pepin |
| Agency Group Account Director: | Daniel Zimmerman |
| Agency Account Director: | Krzysztof Iwanicki |
| VP, Group Account Director: | David Buckspan |
| Producer: | Tania Gaudio |
| Post-Production Company: | The Vanity, Toronto |
| VP, Post and Print Production: | Gord Cathmoir |
| Post-Producer: | Nicole Labbe |
| Animator: | Dan Purdy |
| Editor: | Jason Grebski |
| Motion Direction: | Saty Namvar, Pratha Samyrajah |
| Colorist: | Brock Cruess |
| Sound Designer: | Levi Considine |
| Audio Engineer: | Julian Rudd |
| Music Production Company: | Vapor Music, Toronto |
| Music Production Company Creative Director: | Brendan Quinn |
| Music Producer: | Erin Scott |
| Music Composer: | Brendan Quinn |
| Photography Studio: | SATY+PHRATHA, Toronto |
| Photographers: | Saty Namvar/Pratha Samyrajah |
| Photo Assistant: | Dustin Parr |
| Prop Stylist: | Chad Burton |
Description:
We turned the things dogs chew into coupons for dog treats – Milk-Bone Chewpons. To get one, doggy parents simply sent us pictures of their chewed-up stuff on social, and we replied with customized coupons for Milk-Bone treats.