London International Awards
2022 Winners and Finalists
Bronze
Integration
Automotive
| Entrant: | Commonwealth // McCann, Detroit |
| Brand: | Chevrolet |
| Title: | "Apple Pie Hot Dog" |
| Corporate Name of Client: | Chevrolet |
| Client President: | Steve Majoros |
| PR Company: | Weber Shandwick, Detroit |
| PR Company Executive Creative Director: | Iain Lanivich |
| PR Company Group Creative Director: | Tony Kause |
| PR Companies Creative Director: | Liz Newman/Katie Adams/Steve Janisse |
| PR Company Senior Vice President: | Derek Chappo |
| Vice President, Strategy: | Benjamin Klein |
| Agency: | Commonwealth // McCann, Detroit |
| Agency Chief Executive Officer: | Grant Theron |
| Chief Creative Officer: | Gary Pascoe |
| Executive Creative Directors: | Bob Guisgand/Duffy Patten |
| Creative Directors: | Dave Muller/Dan Marvin/Jacob Rosenburg/Luke Palushaj |
| Senior Art Director: | Alex Sheldon |
| Art Director: | Joe Cornelia |
| Art Producers: | Laurie Ackerman/Carol Upton |
| Director, Print Production: | Steve Lyons |
| Agency Head of Production: | Paul Renusch |
| Executive Agency Producer: | Kelly Balagna |
| Agency Producers: | Joe Eatman/Diana Magdaleno |
| Agency Account Supervisor: | Meghan Behen |
| Agency Group Account Director: | Bill Wilt |
| Agency Account Director: | Andrew Punzal |
| Production Company: | SixTwentySix, Los Angeles |
| Director: | David Ma |
| Executive Producer: | Jacki Sextro |
| Animation Company: | Sarofsky, Chicago |
| Edit Facility: | Mackcut, New York |
| Editor: | Mike Rizzo |
| Music Production Company: | Beacon Street Studios, Venice |
| Sound Design/Audio Mix: | Sam Shaffer |
| Food Production: | Parker Grant |
Description:
During a time when everything seemed to push Americans further apart, Chevrolet – America’s favorite car company – had an opportunity to bring them together.
Major League Baseball (MLB) was putting on the first Field of Dreams game in Dyersville, Iowa, where the movie was filmed in 1989. MLB built a regulation-sized baseball field in the middle of cornfields for an official game between the Yankees and White Sox.
As a sponsor of MLB, this was a chance for Chevrolet to do something special.