London International Awards
2022 Winners and Finalists
Gold
Health & Wellness
Public Service/Social Responsibility Campaign
| Entrant: | MENSCH Kreativagentur, Munich |
| Brand: | Women's Emergency Hotline Munich - SPEAKUP |
| Title(s): | "Natalia 1", "Nina", "Lena", "Natalia 2", "Shaking Up Society", "Website" |
| Corporate Name of Client: | Women's Emergency Hotline Munich |
| Client President: | Maike Bublitz |
| Senior Client Brand Manager: | Theresa Milde |
| Agency: | MENSCH Kreativagentur, Munich |
| Creative Director - Art: | Matthias Voll |
| Creative Director - Copy: | Christoph Bohlender |
| Creative: | Manuel Schnitzenbaumer |
| Agency Account Manager: | Natalia Zollitsch |
| Digital Designer: | Bastian Götz-Evers |
| Cinematographer: | Chris Hirschhäuser |
| Editor: | Sevgi Hirschhäuser |
| Sound Mixer: | Instant Records |
| Designer: | Nina Greif-Reitzenstein |
| Illustrators: | Sophia Maayan-Weisstub/Matthias Voll |
Description:
Every 7th woman in Germany is affected by sexual violence. That is about 5.5 million! Half of the women remain silent. Because talking about sexual violence is a taboo.
IDEA In order to give the affected women a voice, we created the SPEAKUP movement together with the Women's Emergency Hotline Munich. In social media videos and posts, women share their true experiences and break the silence. Illustrations above their mouths make the women's words visible.