London International Awards
2022 Winners and Finalists
Regional Post-Production Company of the Year: North America
Company 3
Bronze
Production & Post-Production
Visual Effects
Entrant: | Jamm Visual, Culver City |
Brand: | Jif |
Title: | "The Lil Jif Project: The Return" |
Corporate Name of Client: | The J.M. Smucker Company |
Client President: | Mrk T. Smucker |
Chief Marketing Officer: | Geoff E. Tanner |
Agency: | PSONE, New York |
Chief Creative Officer: | Erica Roberts |
Creative Directors: | Alan Wilson/Peter Defries |
Associate Creative Director: | Judd Wachstein |
Creatives: | Spencer Chan/Zac Collop/Connor Fitzgerald |
Copywriter: | Josh Clayton |
Senior Art Director: | Jessica Larkin |
Art Director: | Mollie Coyne |
Agency Head of Production: | Tim Legallo |
Executive Agency Producer: | Lauren Schneidmuller |
Agency Producer: | Dorina Sharara |
Agency Social Media Strategist: | Tristan Sechi |
Agency Chief Strategy Officer: | Jennifer Baldwin |
Agency Strategy Director: | Allie O'Shea |
Agency Account Supervisor: | Nia Bolling |
Agency Group Account Director: | Yuri Lee |
Agency Account Director: | Erika Maddrey |
Production Company: | Radical Media, Santa Monica |
Director: | Dave Meyers |
Executive Producers: | Jim Bouvet/Gregg Carlesimo |
Producer: | Lisa Brugliera |
Director of Photography: | Scott Cunningham |
VFX Company: | Jamm Visual, Culver City |
VFX Supervisors: | Jake Montgomery/Patrick Munoz |
VFX Producer: | Justine Pregler |
Lead Artist: | Patrick Munoz |
3D Artists: | Zak Dimaria/Brian Burke/Connie Ho/Ben Martin |
Flame Artists: | Adrien Servadio/Graziella Gandolfi |
Animation Company: | Motif Studios , New York |
Animation Producer: | Jacques Bock |
Animators: | Craig Parker/Andre Janse Van Vuuren |
Edit Facility: | Exile, Santa Monica |
Editor: | Nick Gilberh |
Assistant Editor: | Shane Van |
Editorial Producers: | Sasha Hirschfeld,/Ulie Zivic |
Color Company: | Company 3, Santa Monica |
Colorist: | Stefan Sonnenfeld |
Sound Design Company: | Super Explorer, New York |
Sound Design Executive Producer: | Meredith Nazzaro |
Sound Designer: | Jody Nazzaro |
Description:
"The Return," the commercial tells the story of how Ludacris changed his legendary sound, thanks to a mouthful of Jif peanut butter, along with a little help from Atlanta’s new school hip hop artist, Gunna.
The new vibe/flow to the hip hop rendition from Ludacris is a crowd pleaser, translating into a monster hit.The overall Lil Jif Project campaign is running across TV, radio and social, including a #JifRapChallenge on TikTok.