London International Awards
2022 Winners and Finalists
Bronze
Production & Post-Production
Visual Effects
| Entrant: | Jamm Visual, Culver City |
| Brand: | Jif |
| Title: | "The Lil Jif Project: The Return" |
| Corporate Name of Client: | The J.M. Smucker Company |
| Client President: | Mrk T. Smucker |
| Chief Marketing Officer: | Geoff E. Tanner |
| Agency: | PSONE, New York |
| Chief Creative Officer: | Erica Roberts |
| Creative Directors: | Alan Wilson/Peter Defries |
| Associate Creative Director: | Judd Wachstein |
| Creatives: | Spencer Chan/Zac Collop/Connor Fitzgerald |
| Copywriter: | Josh Clayton |
| Senior Art Director: | Jessica Larkin |
| Art Director: | Mollie Coyne |
| Agency Head of Production: | Tim Legallo |
| Executive Agency Producer: | Lauren Schneidmuller |
| Agency Producer: | Dorina Sharara |
| Agency Social Media Strategist: | Tristan Sechi |
| Agency Chief Strategy Officer: | Jennifer Baldwin |
| Agency Strategy Director: | Allie O'Shea |
| Agency Account Supervisor: | Nia Bolling |
| Agency Group Account Director: | Yuri Lee |
| Agency Account Director: | Erika Maddrey |
| Production Company: | Radical Media, Santa Monica |
| Director: | Dave Meyers |
| Executive Producers: | Jim Bouvet/Gregg Carlesimo |
| Producer: | Lisa Brugliera |
| Director of Photography: | Scott Cunningham |
| VFX Company: | Jamm Visual, Culver City |
| VFX Supervisors: | Jake Montgomery/Patrick Munoz |
| VFX Producer: | Justine Pregler |
| Lead Artist: | Patrick Munoz |
| 3D Artists: | Zak Dimaria/Brian Burke/Connie Ho/Ben Martin |
| Flame Artists: | Adrien Servadio/Graziella Gandolfi |
| Animation Company: | Motif Studios , New York |
| Animation Producer: | Jacques Bock |
| Animators: | Craig Parker/Andre Janse Van Vuuren |
| Edit Facility: | Exile, Santa Monica |
| Editor: | Nick Gilberh |
| Assistant Editor: | Shane Van |
| Editorial Producers: | Sasha Hirschfeld,/Ulie Zivic |
| Color Company: | Company 3, Santa Monica |
| Colorist: | Stefan Sonnenfeld |
| Sound Design Company: | Super Explorer, New York |
| Sound Design Executive Producer: | Meredith Nazzaro |
| Sound Designer: | Jody Nazzaro |
Description:
"The Return," the commercial tells the story of how Ludacris changed his legendary sound, thanks to a mouthful of Jif peanut butter, along with a little help from Atlanta’s new school hip hop artist, Gunna.
The new vibe/flow to the hip hop rendition from Ludacris is a crowd pleaser, translating into a monster hit.The overall Lil Jif Project campaign is running across TV, radio and social, including a #JifRapChallenge on TikTok.