London International Awards
2022 Winners and Finalists
Silver
Social Media & Influencers
Education
| Entrant: | BETC Paris, Paris |
| Brand: | Duolingo |
| Title: | "The Tattoo Duo Over" |
| Corporate Name of Client (if applicable): | Duolingo |
| Agency: | BETC Paris, Paris |
| Chief Creative Officer: | Stéphane Xiberras |
| Creative Director: | David Martin Angelus |
| Associate Creative Directors: | Erika Reyes/Nicholas Bakshi |
| Agency Head of TV: | Karim Naceur |
| Executive Agency Producers: | Leslie Levy, Benjamin Nieto |
| Agency Producer: | Coralie Cupillard |
| Agency Music Producer: | Adam Ghoubali |
| Production Company: | Voir Pictures |
| Producer: | Aurélien Drosne |
| Post-Producer: | Leila Geslain |
Description:
In honor of World Tattoo Day, Duolingo, the world’s #1 language learning app, offered the world a unique new social service: to check and correct their foreign language tattoos.
For two weeks starting on March 21st, we invited anyone with a foreign language tattoo to post a photo of their ink to social media with the #TattooDuoOver (or to email us if they were feeling shy), and then invited the worst, most horrible, borderline unforgivable translation mistakes to Paris to receive a cover-up with the phrase they really wanted.