London International Awards
2022 Winners and Finalists
Silver
Digital
Use of Social Media
| Entrant: | 72andSunny, Los Angeles |
| Brand: | Activision/Blizzard Call of Duty |
| Title: | "Warzone in Paradise" |
| Corporate Name of Client: | Activision/Blizzard Call of Duty |
| Chief Marketing Officer: | Fernando Machado |
| VP, Head of Marketing: | Tyler Bahl |
| VP, Consumer Marketing: | Carolyn Wang |
| Director, Consumer Marketing: | David Cushman |
| Manager, Consumer Marketing: | Kellen Laker |
| Senior Director, Head of Digital: | Matt Gilhooley |
| Senior Marketing Manager, Digital: | Brian Shanahan |
| Social Engagement Marketing Manager: | Grace Dustin |
| Director of Production : | Kate Morrison |
| Executive Strategy Director : | Bryan Smith |
| Comms Strategy Director : | Thomas Steiner |
| Agency: | 72andSunny, Los Angeles |
| Worldwide Chief Creative Officer: | Matt Murphy |
| Chief Creative Officer: | Pelle Sjoenell |
| Executive Creative Director: | Zach Hilder |
| Creative Directors: | Paul Roberts/Ted Kapusta |
| Agency Producer: | Sam Davenport |
| Agency Strategy Director: | Eddie Moraga |
| Agency Account Director: | William Nader |
| Agency Account Manager: | Annie King |
| Executive Post-Producer: | James Dean Wells |
| Post-Producers: | Joshua Green/Rob Suchecki |
| VFX Company: | Blacksmith |
| VFX Producer: | Perry Tate |
| Lead Artist: | Iwan Zwarts |
| Music Production Company: | Human |
| Sound Design Company: | Post Human |
| Sound Designer + Mixes: | Sloan Alexander |
Description:
Half of all people under 40 follow at least one travel influencer on Instagram.
So we decided to send some of the biggest travel influencers in the world to visit the fictitious island accessible only in our game.
We hand-selected a squad of global influencers and asked them for never-before-posted footage of them in a tropical location. Warzone in Paradise was composed of 12 sponsored Instagram posts from 12 different influencers. Each video was shot by the influencer over the past year and the gameplay VFX were added a month prior to launch.
All posts were uploaded during the week of the game’s launch generating over 15 million social media impressions.