London International Awards
2022 Winners and Finalists
Network of the Year: Ogilvy
Silver
Creativity In PR
Market Disruption
Entrant: | DAVID Miami, Miami |
Brand: | Corona Sunbrew |
Title: | "Sunbrew" |
Corporate Name of Client: | Anheuser-Bush InBev |
Global VP Corona: | Felipe Ambra |
Global VP Innovation: | Jonathan Ritter |
Global Director Corona Innovation: | Meredith Ruskin |
VP Marketing Canada: | Andrew Oosterhuis |
Global VP Research & Development: | Brad Weaver |
Corona Innovation Center of Excellence – Canada: | Christine Hamilton |
Director Global Brands Innovation: | Kate Neff |
Corona Brand Manager Canada: | Laura Brown |
Senior Corona Brand Manager Canada: | Melisa Bayrav |
Global Director Product Innovation - Nutrition, Health & Wellness: | Alexis Klein |
Senior Director, Corona Content, Comms, and Creative: | Chris Jones |
Senior Director Above Core Canada: | Mike Bascom |
Agency: | DAVID Miami, Miami |
Chief Creative Officer: | Rafael Donato |
Executive Creative Directors: | Edgard Gianesi/Fernando Pellizzaro/Jean Zamprogno |
Associate Creative Director: | Joana Plautz |
Copywriters: | Rafael Bornacina/Lucas Silva/Maud McCaffrey/Jared Schermer |
Art Directors: | Alexandre Smissen/Sera Takata/João Viegas |
Agency Head of Production: | Brenda Morrison Fell |
Senior Agency Producer: | Leticia Hernandez |
Agency Project Manager: | Larissa Cocchiaro |
Agency Global COO: | Sylvia Panico |
Anheuser-Bush InBev SVP Global Brands: | Richard Oppy |
Agency Managing Director: | Ricardo Honegger |
Agency Chief Strategy Officer: | Paula Vampre |
Agency Strategy Director: | Jon Carlaw |
Agency Associate Strategy Director: | Matias Candia |
Agency Head of Account: | Luiza Prata Carvalho |
Agency Account Executive: | Miguel Barriga |
Agency Account Supervisors: | Alicia Talavera/Carolina Foster |
Agency Group Account Director: | Gabriella Hellbrugge |
Agency Planner: | Anastasia Lara |
Agency Senior Business Affairs Manager: | Barbara Karalis |
Production Companies: | MJZ / Labhouse , Los Angeles |
Production Managing Director: | Flora Fernandez Marengo |
Director: | Juan Cabral |
Senior Executive Producer: | David Zander |
Executive Producer: | Emma Wilcockson |
Producer: | Nicolas Abelovich |
Director of Photography: | Leandro Filloy |
Production Designer: | Carlos Umaña |
Post-Production Company: | Cosmo Street, Los Angeles |
Executive Post-Producers: | Yvette Cobarrubias/Dalia Deshon |
Post-Producer: | Julieta Fernández Castagnino |
VFX Supervisor: | Nicolas ROJO |
Lead Artist: | Juan Pablo Zaramella |
Editors: | Emiliano Fardaus/Luciano Sosa/Hugo Jordan |
Sound Designer: | Tres Sonido |
Music Production Company: | Pickle Music , New York |
Music Executive Producer: | Alexis Estiz |
Music Producer: | Lupita Alvarez |
Music Arranger: | Dario Calequi |
Global Chief Creative Officer: | Pancho Cassis |
Written Brief:
An earned-media idea to help consumers worldwide disconnect to better reconnect. Why?
We found out that 95% of our lives are spent indoors, and because of that, 1 billion people around the world don't get enough vitamin D (essential to fight depression, and improve immunity and health). How could Corona, a brand rooted in the sun, help?