London International Awards
2022 Winners and Finalists
Bronze
Creativity In The Metaverse
Immersive Events, Content and Experiences
| Entrant: | MullenLowe Singapore, Singapore |
| Brand: | Closeup |
| Title: | "City Hall of Love" |
| Corporate Name of Client: | Unilever |
| Global Creative Director - Closeup: | Prateek Bhardwaj |
| Global Brand Vice President - Closeup: | Gaurav Datta |
| Senior Global Brand Director - Closeup: | Paul Anthony Katimbang |
| Senior Global Brand Manager - Closeup: | Shi Yan Ang |
| Agency: | MullenLowe Singapore, Singapore |
| Executive Creative Directors: | Sheng Jin Ang/Daniel Kee |
| Creative Directors: | Sergey Mastobaev/Meryke Naude |
| Copywriter: | Ernest Kok |
| Art Directors: | Sergey Mastobaev/Claudius Keng |
| 3D Art Director: | Theodor Sandu |
| Global Business Director: | Sanjai Srivastava |
| Group Account Director: | Louisa Cheong |
| Global Planning Director: | Jonathan Nienaber |
| Senior Account Manager: | Ee Von Ong |
Description:
If the world we live in has no space for simple ideals such as marriage, we invite lovers to one where we can do better – the Metaverse.
To democratise love and give power back to lovers, we built the Closeup City Hall of Love in Decentraland where couples can host virtual weddings in the presence of loved ones, seal their love on the blockchain via smart contract, and mint an NFT Certificate of Marriage to forever immortalise their love.
The NFT is recognised and validated by over 222,000 nodes on the blockchain – more witnesses than any single earthly authority.