London International Awards
2022 Winners and Finalists
Regional Post-Production Company of the Year: Europe
The Mill
Finalist
Online Film
Technology & Tech Equipment
| Entrant: | Leo Burnett, Frankfurt |
| Brand: | Samsung Galaxy S22 Ultra |
| Title: | "The Spider and The Window" |
| Corporate Name of Client: | Samsung Electronics GmbH |
| Client Head of IM Marketing Communication: | Laura Thissen |
| Client Team Lead Digital Communication IM: | Jan Israel |
| Client Marketing Manager: | Carmen Rackl |
| Client Vice President Marketing: | Mario Winter |
| Agency: | Leo Burnett, Frankfurt |
| Chief Creative Officer - Publicis Groupe Germany: | Dennis May |
| Chief Creative Officer: | Andreas Pauli |
| Executive Creative Director: | Benjamin Merkel |
| Creative Directors: | Helge Kniess/Valentin Dietmar |
| Copywriters: | Andres Blumenthal/Mario Loncar |
| Art Directors: | Fabio Silva/Carlos Karan/Alina Baumgardt/Andrea Lalanda |
| Agency Producer: | Brigitte Marcinek |
| Agency Creative Technologists: | Benjamin Kleinert/Viktor Kislovskij |
| Agency Brand Strategist: | Maximilian Ginter |
| Agency Account Director: | Elisabeth Andersen |
| Agency Account Manager: | Anica Wobalka |
| Agency Executive Client Partner: | Christian Konzack |
| Agency Client Partner: | Martin Schuerger |
| Production Company: | Zauberberg Productions, Berlin |
| Director: | Dorian & Daniel |
| Executive Producers: | Andrea Roman-Perse/Juliane Ellrich |
| Post-Production Company: | The Mill, Berlin |
| Post-Producers: | Katja Malinowski/Amber Moog |
| Production Company Camera: | Hunter Daly |
| Post-Production Company Head of Production: | Imogen Pai |
| Post-Production Company CG Producer: | Sacha Aurik |
| 2D Artist: | Neil Alford |
| CG Supervisors: | Stefan Susemihl/Marta Carbonellamela |
| Post-Production Company Grading: | James Bamford |
| Post-Production Company Production Designer: | Adrian Cristea |
| Music Agent - Thag’s Agent: | Marcus Linde |
| Song Title: | LOVE HURTS |
Description:
The film should also have the potential to radiate onto the Samsung brand and strengthen its perception as a love brand. Our goal was not just to create another product film, but to find a way to cleverly combine emotional storytelling with the outstanding camera feature in order to create a larger brand story.
That's why we used a very special testimonial: A little spider who falls madly in love with the new Galaxy S22 Ultra when she sees an advertising motif for the phone on the opposite wall.
No wonder, because the smartphone's camera lenses are very reminiscent of spider eyes - at least in the eyes of our little heroine. The unusual love story shows the fascination for the impressive camera of the Galaxy S22 Ultra in an unseen way and can also be understood as a statement of tolerance and openness.