London International Awards
2022 Winners and Finalists
Bronze
Health & Wellness
Corporate Communication
| Entrant: | DDB Mudra Group, Mumbai |
| Brand: | Stayfree |
| Title: | "Daughter's Day" |
| Corporate Name of Client: | Johnson & Jphnson |
| Agency: | DDB Mudra Group, Mumbai |
| Chief Creative Officer: | Rahul Mathew |
| Creative Head - West: | Pallavi Chakravarti |
| Associate Creative Directors: | Vinay Singh/Tushar Sawant |
| Art Director: | Prasad Masekar |
| Group Head Art: | Yashima Yadav |
| DDB Mudra Films: | Riddhi Mehta |
| Managing Partner - West: | Anurag Tandon |
| Head of Business Management: | Aaradhee Mehta |
| Director Brand Engagement: | Megha Jaiswal |
| Executive Brand Solutions: | Spriha Walia |
| Strategy Head: | Anand Murty |
| Senior Strategy Director: | Sanchari Chakrabarty |
| Senior Strategists: | Ketan Rambhia/Ankita Choudhary |
| Strategist: | Shesha Shukla |
Description:
Menstruation has been a subject of taboo across households in India for ages now. The older generation grew up in a culture where talking about menstruation met with strong resistance.
It is this silence around the subject that stigmatises periods and not accepting it for what it actually is – a natural process.
Stayfree's objective is to encourage more people to learn about it. To talk about it. To make young girls feel comfortable about their periods. Thereby, debunking the taboo and normalising periods in India.