To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.

To shed light on this issue, Hyundai launched "The Bigger Crash" campaign. At the first sight our campaign looks like a common car crash but if you look carefully you will notice that each picture frames what an hurricane leaves behind.

Every picture has been taken by professional photographers who have been captured these tragedies. The campaign was highly discussed on social media while the topic climate change was at its peak during the COP26.

Hyundai registered an high volume of traffic on its website and people start to feel the car brand as part of the solution. We reached more than 42 million people, had more than 87 Million impressions and hat 210 % positives reactions in Social Media between 10/31 - 11/21, the duration of COP26. To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.

To shed light on this issue, Hyundai launched "The Bigger Crash" campaign. At the first sight our campaign looks like a common car crash but if you look carefully you will notice that each picture frames what an hurricane leaves behind.

Every picture has been taken by professional photographers who have been captured these tragedies. The campaign was highly discussed on social media while the topic climate change was at its peak during the COP26.

Hyundai registered an high volume of traffic on its website and people start to feel the car brand as part of the solution. We reached more than 42 million people, had more than 87

Million impressions and hat 210 % positives reactions in Social Media between 10/31 - 11/21, the duration of COP26.