London International Awards
2022 Winners and Finalists
Post-Production Company of the Year: The Mill
Silver
Production & Post-Production
CGI Animation
| Entrant: | CYW, Madrid |
| Brand: | Prime Video |
| Title: | "An Unlikely Friendship" |
| Corporate Name of Client: | Amazon |
| Chief Marketing Officer: | Helen Cowley |
| Client Supervisor: | Xuan Pham |
| Client Account Managers: | Kaitlyn Hoffman/Hannah Povey/Fiona Mukherjee/Krysha Shahi |
| Client Marketing Director: | Krysha Shahi |
| Agency: | CYW, Madrid |
| Executive Creative Directors: | Carmelo Rodriguez/Willy Lomana |
| Creatives: | Eva Fernández/Lucas Siewert/Marta Horcajo |
| Copywriters: | Carmelo Rodriguez/Willy Lomana |
| Agency Account Director: | Miguel Remis |
| Agency Account Managers: | Elena Pineda/Miguel Remis |
| Production Company: | BLUR, Madrid |
| Director: | Chris Balmond |
| 1st AD: | Tirso Díaz |
| Executive Producers: | Mario Forniés/Zico Judge/Richard Packer |
| Producer: | Laureana Ferrucci |
| Director of Photography: | Rob Hardy |
| Executive Post-Producer: | Gemma Humphries |
| Post-Producer: | Daniela Borges |
| VFX Company: | The Mill, London |
| VFX Supervisors: | Pete Hodsman/Adam Droy/Paul Tempelman |
| VFX Producer: | Dan Crozier |
| 3D Lead: | Adam Droy |
| Editor: | Marc Soria |
| Colorists: | James Bamford/Tim Martin |
| Sound Design Company: | Ballad, Copenhagen |
| Head of Sound: | Philip Nicolai Flindt |
| Music Production Company: | Zellig, London |
| Music Supervisor: | Gregers Maersk |
| Music Arranger: | Nat King Cole |
| Music Composer: | Charlie Chaplin |
| Music Lyricist: | Charlie Chaplin |
| Music Performed By: | Joy Crookes |
| Song Title: | Smile |
| Performer: | David K. Whiting |
Description:
“Every Smile Tells A Story” (Prime Video brand positioning) was the funding to develop this storytelling.
If Prime Video is a brand that tells stories, why not telling one ourselves? That’s why we created this modern Christmas tale : the story of an unlikely friendship between two misfits forged through a shared love for entertainment.
Hattie : a bullied hyena who can’t smile, and Carl : a grumpy zookeeper who can’t find any reasons to smile. Both overcome their awkwardness with a little bit of help from Prime Video.
The story of a lost smile to make everyone smile.