London International Awards
2022 Winners and Finalists
Regional Independent Network of the Year: Australia and New Zealand
Special
Finalist
Creativity In PR
Public Service/Social Responsibility
| Entrant: | Special, Auckland |
| Brand: | Motor Neurone Disease New Zealand |
| Title: | "David's Unusables" |
| Corporate Name of Client: | Motor Neurone Disease New Zealand |
| Client President: | Carl Sunderland |
| Communications Specialist - MND NZ: | Emily King |
| Agency: | Special, Auckland |
| Agency Chief Executive Officer: | Tony Bradbourne |
| Chief Creative Officer: | Tony Bradbourne |
| Executive Creative Directors: | Lisa Fedyszyn/Jonathan McMahon |
| Creative Director: | Arnya Karaitiana |
| Senior Copywriter: | Tom Johnson |
| Art Director: | Kimberley Scott |
| Senior Integrated Agency Producer: | Jen Wood |
| Production Company: | The Post Office, Auckland |
| Director: | Alexander Gandar |
| Producer: | Steve Gulik |
| Director of Photography: | Steve Gulik |
| Designer: | Ky Lee |
| Studio Artworker: | Carolyn Ihaia |
| Studio Manager: | Gavin Le Claire |
| Head of PR and Influence: | Kelly Grindle |
| Media Director: | Briar Rowsell |
| Group Business Director: | Priyanka Patel |
| Senior Business Manager: | Isabeau Brimeau |
Written Brief:
MND (Motor Neurone Disease) is an incurable condition that gradually causes muscles in the body to waste away – leading to the loss of every physical capability. MND NZ is a charity that supports people living with MND, their carers, families, and health professionals through support, education, advocacy and research.
Despite having the highest diagnosis rate in the world, awareness of this condition in New Zealand remains very low. The brief was to raise the profile of MND in New Zealand as it has a big impact on the access to funding a charity, like MND NZ, can get. To achieve this, we needed to generate mass awareness with our campaign.