London International Awards
2022 Winners and Finalists
Silver
Digital
Public Service/Social Responsibility
Entrant: | Special, Auckland |
Brand: | Motor Neurone Disease New Zealand |
Title: | "David's Unusables" |
Corporate Name of Client: | Motor Neurone Disease New Zealand |
Client President: | Carl Sunderland |
Communications Specialist - MND NZ: | Emily King |
Agency: | Special, Auckland |
Agency Chief Executive Officer: | Tony Bradbourne |
Chief Creative Officer: | Tony Bradbourne |
Executive Creative Directors: | Lisa Fedyszyn/Jonathan McMahon |
Creative Director: | Arnya Karaitiana |
Senior Copywriter: | Tom Johnson |
Art Director: | Kimberley Scott |
Senior Integrated Agency Producer: | Jen Wood |
Production Company: | The Post Office, Auckland |
Director: | Alexander Gandar |
Producer: | Steve Gulik |
Director of Photography: | Steve Gulik |
Designer: | Ky Lee |
Studio Artworker: | Carolyn Ihaia |
Studio Manager: | Gavin Le Claire |
Head of PR and Influence: | Kelly Grindle |
Media Director: | Briar Rowsell |
Group Business Director: | Priyanka Patel |
Senior Business Manager: | Isabeau Brimeau |
Description:
For David Seymour, who is slowly dying from Motor Neurone Disease, this was the most provocative thing he could possibly do to raise awareness of his cruel disease. David ‘hijacked’ TradeMe (New Zealand’s equivalent of Ebay) and slowly sold his personal belongings as the body wasting disease stripped his ability to use them. In the process he created a digital timeline of his deterioration that educated the public on his condition and raised funds to help those living with it.