For David Seymour, who is slowly dying from Motor Neurone Disease, this was the most provocative thing he could possibly do to raise awareness of his cruel disease. David ‘hijacked’ TradeMe (New Zealand’s equivalent of Ebay) and slowly sold his personal belongings as the body wasting disease stripped his ability to use them. In the process he created a digital timeline of his deterioration that educated the public on his condition and raised funds to help those living with it.

The listings were viewed 63,765 times, and the campaign reached 1.5 million New Zealanders (total population 5.52 million).