London International Awards
2022 Winners and Finalists
Bronze
Online Film
Humor
| Entrant: | HEIMAT, Berlin |
| Brand: | HORNBACH |
| Title: | "Unleashed" |
| Corporate Name of Client: | HORNBACH |
| Media Company: | Mediaplus |
| Agency: | HEIMAT, Berlin |
| Chief Creative Officer: | Matthias Storath |
| Creative Directors: | Guido Heffels/Marlon Fischer |
| Copywriters: | Guido Heffels/Marlon Fischer/Traktor |
| Art Directors: | Joaquin Aubele/Christoph Laurisch/Fabian Lange |
| Agency Producer: | Kerstin Heffels |
| Agency Account Director: | Kerstin Sprügel |
| Agency Account Manager: | Mirko Tami |
| Production Company: | Stink, Berlin |
| Director: | Traktor |
| Executive Producer: | Moritz Merkel |
| Producer: | Traktor |
| Cinematographer: | Anthony Dod Mantle |
| Post-Production Company: | Katalyst |
| Editor: | Final Cut London |
| Sound Design Companies: | Machine Sound/The Loft |
| Music Production Company: | Finger Music and Sound Design |
| Music Producer: | Clare McGrath |
| Music Composers: | Dan Corbin/Mike Austin |
Description:
HORNBACH’s spring campaign is a madcap journey of epic proportions, showing what can happen if you don’t look after your garden in spring: It will simply find its own way to the nearest HORNBACH store – even if it must steal your car to get there.
Not surprisingly, chaos ensues, including illegal car races and vomiting bushes. “Come to HORNBACH. Before your garden does.”