London International Awards
2022 Winners and Finalists
Bronze
Online Film
Business-to-Business
Entrant: | Animal, Stockholm |
Brand: | Evoko |
Title: | "The Desk Snatch Pre-Rolls" |
Corporate Name of Client: | Evoko |
Client President: | Richard Glückman |
Client Chief Product Officer: | Daniel G Salmonsson |
Client Product Manager: | Jonas Håkansson |
Client Marcom Manager: | Josephine Farlin |
Client Marketing Coordinator: | Jenny K. Tegnhed |
PR Consultant: | Zoey Tsopela |
Agency: | Animal, Stockholm |
Executive Creative Directors: | Jakob Swedenborg/Erik Lindqvist |
Creative Director - Art: | August Laustsen |
Creative Director - Copy: | Erik Wingfors |
Creatives: | August Laustsen/Erik Wingfors/Robin Cedvin/Marcus Lundvall |
Agency Producer: | Alexandra Ekström Madrid |
Agency Motion Designer: | Carl Cerstrand |
Agency Brand Strategist: | Hanna Bergström |
Agency Account Manager: | Sophia Lavasani |
Production Company: | Rulla Bandet, Stockholm |
Production Managing Director: | Johan Widström |
Director: | August Laustsen |
Description:
This seating model comes with a lot of benefits like saving money. But studies show that many employees experience stress and fear when someone else beats them to their favourite desk.
Evoko, a company that works with innovative office solutions, wanted to highlight this problem and promote a new solution: the new Kleeo desk manager. A smart desk-booking system that helps office workers find and book their favourite spots.
To highlight the problem of free seating at the office, we turned to YouTube, where the biggest and most famous YouTubers are known for streaming from the same spot everyday.
We then recreated their studios and used the clips as targeted pre-roll ads before the YouTubers’ own videos – to get to their desk before them. Perfectly illustrating the feeling of when someone steals your favourite desk.