London International Awards
2022 Winners and Finalists
Gold
Health & Wellness
Public Service/Social Responsibility
| Entrant: | Grey Canada / TANK Worldwide, Toronto |
| Brand: | Razom |
| Title: | "Feel What We Feel" |
| Corporate Name of Client: | Razom |
| Chief Marketing Officer: | Kamila Orlova |
| Media Company: | Group M, Toronto |
| PR Company: | Hill + Knowlton Strategies, Québec |
| PR Company Vice-President, Québec: | Patrice Lavoie |
| PR Company Senior Advisor: | Maxime Belanger |
| Agency: | Grey Canada / TANK Worldwide, Toronto |
| Agency Chief Executive Officer: | Marc Lanouette |
| Chief Creative Officer: | Marty Martinez |
| Executive Creative Director: | Mark Mason |
| Copywriters: | Krista Raspor/Benoit Losier/Craig Redmond |
| Art Directors: | Mark Mason/Eve Trudel/Camilo Monzon Navas |
| Agency Senior Interactive Art Director: | Alexandre Desjardins |
| Agency Head of Production: | Neal Owusu |
| Agency Producer: | Deena Archibald |
| Agency Editor: | Biko Franklin |
| Agency Studio Manager: | Patty Groff |
| Agency Social Media Strategist: | Stephanie Granowicz |
| Agency Digital and Technology Strategist: | Jean-Philippe Georges |
| Agency EVP, General Manager: | Nicole Lupke |
| Agency Chief Marketing Officer: | Jill Mastroianni |
| Agency Head of Communications: | Vanessa Grillot |
| Digital Company: | Kffein, Montréal |
| Digital Creative Technologist: | Gabriel Corbel/Guillaume Tomasi |
| Digital CEO: | David Guillemin |
| Digital Project Manager: | Valentin Arvis |
| VFX Company: | Rodeo FX, Montréal/Los Angeles |
| VFX Supervisor: | Erik Gagnon |
| VFX Producer: | Carolie Legault-Lanouette |
| VFX Head of Art Department: | Deak Ferrand |
| VFX Head of Department Matte Painting: | Frederic St-Arnaud |
| VFX Environment Artist: | Sarah Haddab |
| VFX Video Post Production Compositors: | Nicolas Laprise-Pellicelli/Caroline Brien |
Description:
To raise humanitarian relief for war torn Ukraine, we drew inspiration from President’s Zelenskyy’s powerful plea to the world to “Feel this: What we feel every day.” And we forced people to imagine what it would feel like, firsthand, to experience those ravages of war by transforming their own familiar hometown into a barely recognizable, battle ruin.