London International Awards
2022 Winners and Finalists
Silver
Production & Post-Production
Direction
| Entrant: | Lucky Generals, London |
| Brand: | Amazon |
| Title: | "Mind Reader" |
| Corporate Name of Client: | Amazon |
| Agency: | Lucky Generals, London |
| Chief Creative Officer: | Danny Brooke-Taylor |
| Senior Copywriters: | Joe Mallet/Gareth Morgan |
| Senior Art Director: | Martin Tighe |
| Agency Head of TV: | Joe Bagnall |
| Agency Producer: | Camilla Hempleman-Adams |
| Agency Managing Partner: | Sarah Quinn |
| Agency Chief Strategy Officer: | Loz Horner |
| Agency Business Director: | Louise Bodily |
| Production Company: | Hungryman, Los Angeles |
| Director: | Wayne McClammy |
| Executive Producer: | Mino Jarjoura |
| Producer: | Rick Jarjoura |
| Post-Production Company: | Jamm Visual |
| Post-Producer: | Ashley Greyson |
| VFX Supervisor: | Jake Montgomery |
| Edit Facility: | The Den Editorial |
| Editors: | Christjan Jordan/Pieter Viljoen |
| Editorial Producer: | Jennifer Mersis |
| Colorist: | Ricky Gausis |
| Sound Design Company: | Beacon Street Studios, London |
| Sound Design Producer: | Kate Vadnais |
Description:
Super Bowl is the biggest TV event of the year. People are there to be entertained and have fun, so we use this moment to show Amazon's human side.
As a business, Amazon are constantly coming up with new ideas to make things work better. It's what they do, but naturally some of those ideas work out better than others!
This year we have referenced the fact that Alexa is getting better and better at answering our questions, whilst showing that we know there's a limit to how far this should go! After all, if Alexa could read your mind, it would cause all kinds of trouble...