Buying a second hand car in Thailand can be a nightmare. Many buyers will often end up with a car that is damaged or defective, which leads to unseen hidden costs.

Others who are used to being scammed act out of fear and a false sense of confidence. For this reason, most buyers look at used car dealerships as villains.

Car Hero, a local Thai brand with a wide selection of used cars and reliable service, wanted to win over these hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars.

Through a 4 minute online video, we informed potential second hand car buyers of different scams and that we are truly on their side.

This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. Viewers and buyers alike could now rest assured that Car Hero would take care of all their used car needs.