London International Awards
2022 Winners and Finalists
Regional Independent Agency of the Year: Asia
audacity bangkok
Gold
Online Film
Humor
Entrant: | audacity bangkok |
Brand: | Car Hero |
Title: | "The Truth" |
Corporate Name of Client: | Car Hero |
Senior Client Brand Manager: | Achira Raveevong |
Head of Client Services: | Pichaiphat Tananont |
Client Account Director: | Siratchaya Rattanacharoen |
Client Supervisor: | Benyapa Srisutthirak |
Agency: | audacity bangkok |
Chief Creative Officer: | Jon Chalermwong |
Creative Director: | Pisut Nirodsil |
Art Director: | Kulika Arayangkool |
Agency Head of Production: | Wisawut Nuchpoom |
Production Company: | Phenomena , Bangkok |
Director: | Thanonchai Sornsriwichai |
1st AD: | Nattapon Lumpong |
2nd AD: | Rittikate Intavila |
Producer: | Pornsuda Piyarattanapong |
Director of Photography: | Kritsadapol Samanukul |
Production Project Managers: | Kachamat Petthong/Nita Arunsiri |
Post-Producer: | Sawanya Jitrarat |
VFX Company: | The Sharpen Computer Graphics Studio |
VFX Supervisor: | Juta Manying |
VFX Producer: | Thanyaporn Saradatta |
Edit Facility: | Matad Co., Bangkok |
Editor: | Manop Boonwipas |
Assistant Editor: | Jadesaritt Chongprasert |
Color Company: | Edittide Co. |
Colorist: | Sarayouth Phuksawattanachai |
Sound Design Company: | Cine Digital Sound Studio |
Description:
Others who are used to being scammed act out of fear and a false sense of confidence. For this reason, most buyers look at used car dealerships as villains.
Car Hero, a local Thai brand with a wide selection of used cars and reliable service, wanted to win over these hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars.
Through a 4 minute online video, we informed potential second hand car buyers of different scams and that we are truly on their side.
This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. Viewers and buyers alike could now rest assured that Car Hero would take care of all their used car needs.