SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Regional Independent Agency of the Year: Europe
SERVICEPLAN Germany, Munich

Silver
Transformative Business Impact
Specific Sector Innovations

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Entrant: SERVICEPLAN Germany, Munich
Brand: Dot Go
Title: "The first object interaction app for the visually impaired."
Corporate Name of Client: Dot Incorporation
Clients: Eric Ju Yoon Kim/Ki Sung/Jae Seong Joo/Ahrum Choi
Agency: SERVICEPLAN Germany, Munich
Global Chief Creative Officer: Alex Schill
Worldwide Chief Creative Officer: Jason Romeyko
Chief Creative Officer: Matthias Harbeck
Executive Creative Directors: Franz Röppischer/Lorenz Langgartner
Creative Directors: Jacqueline Schottes/Saliya Projects
Copywriters: Shruthi Subramanian/Sandra Valencia
Art Directors: Rohil Borole/Kai West Schlosser/Eduardo Álvarez Lucas
Agency Head of Art: Michael Wilk
Agency Director/Motion Designer: Dennis Fritz
Agency DOP/Motion Designer: Kevin Lausen
Agency Editor/Motion Designer: Hendrik Sommerfeld
Broadcast Operator: Christian Felder
Creative Interns: Mirjam Olga Strzata/Yago Guimaraes/Yamen Ibrahim/Aušrin? Kurgonait?/Camille Nizet/Tanvi Phalak/Sanjeeta Saha/Thinh Nguyen/Raquel Vega/Lorenzo Colnaghi/Anastasiia Cherniavska/Reinier Wortman/Changkyu Ku
Production Company: PAULUS Co Ltd, Seoul
CEO - PAULUS Co.: Kyungsin Kim
Director: Yohan Jang
Executive Producer: Dahoon Chung
Producer: Minkyu Park
Director of Photography: Euiseon Chang
Film Production - PAULUS Co.: Jiwoong Yang/Junhui Seo/Kwang Jun Jeong/Jongchae Sohn/Sado Choi
Creative Director - PAULUS Co.: Saffaan Qadir
Production Assistants: Hyuk Lim/Hee-jae Yang/Yehyeon Chung/Young eun Yeo
Film Production Company: Albert Coon, Munich
Editors/Cameramen: Johannes Maierbacher/Albert Coon
Sound Engineer: Anton Hofer/Albert Coon
Digital Development Studio Company: Hyperinteractive, Hamburg
Creative Lead - Hyperinteractive: Saurabh Kakade
Innovation Director - Hyperinteractive: Dieter Pries
Digital Develpment - Hyperinteractive: Pavel Larionov/Andrii Narinian/Alexander Soroka/Alexander Patuk/Karolina Woźnicka
Sound Design Company: DamianDamian, Hamburg
Music Production Company: DamianDamian, Hamburg
Music Composers: Ian o'Brian Docker/Billy Ray
Consultant - Saliya Projects: Saliya Kahawatte
Creative Producer - salty.fruits: Imad El Rayess
Consultants: Florian Beijers/Jung in Park/Mouna Nifter

Written Brief:
For blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way. Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions.

These actions could be internal actions like sounds and vibration; and also external actions in other apps, websites, and even smart home devices. For example: A bus stop sign could trigger open the public transportation app to buy the right ticket. Following the simple material conditional logic used in programming — “if x then y” — Dot Go allows users to create on a simple principle: Any object can be connected to any action. Unlike existing solutions that rely on proprietary databases, Dot Go leverages open-source computer vision models, including those of other solutions, making the app as accurate as all existing solutions combined, while enabling customization for specific user needs. Instead of fixed use cases, anyone can create presets for specific objects, locations, and needs. Nobody has to start from scratch as they can download existing presets from a growing library curated by users, institutions, and brands. Dot Go empowers the visually impaired community to engage more with their environment and experience it in their own way. After a promising launch of the first beta version of Dot in 2021, Dot Go received a funding of 140k USD from the Inter-Developmental American Bank (IDB) and Born2Global as a part of the LAC Deep Tech Exchange Program, to increase app functionality.

As a result, a long-term partnership with Wheel The World was established to make tourism in Latin America accessible. More partnerships are on the way for later in 2022. After months of development and accessibility audits, the public version of Dot Go launched in early 2022. Available for free download from the App Store, Dot Go is being used daily by thousands of visually impaired users, businesses, brands, and organizations.