Campaigns related to the climate crisis mainly show images of the Earth devastated to alert people and ecosystems suffering from it.

This method works effectively, but for many people, it is also an appearance that they want to turn a blind eye to.?Hanwha's ‘What color for tomorrow’ was designed as an animation content of a fairy tale-like story outside the existing advertising framework to convey the heavy theme of the climate crisis more friendly and easy.

In order to increase the authenticity of eco-friendly animation content, it was conducted in collaboration with French animator Chaïtane Converstat, who usually delivers messages to the world with eco-friendly, sustainable, and faith in humanity and the Earth.?

At the beginning of the video, sharp and harsh sounds were mainly used to create a dystopian atmosphere devastated by the climate crisis. The sound of factories constantly running throughout the night, the sound of trucks rolling, and the annoying sound of mining sites express psychological pain that the main characters receive and add to the fun of the play through detailed sounds such as the sound of a dryer inserted in between, the rumbling sound, and the fine chirping of animals.

In addition, the background music, which begins in conjunction with the record plate in the second half of the video, dramatically expresses the hopeful atmosphere that the use of eco-friendly energy will bring.