London International Awards
2022 Winners and Finalists
Network of the Year: Ogilvy
Finalist
Branded Entertainment
Scripted Short Film
Entrant: | Ogilvy Taiwan, Taipei |
Brand: | OFF COFFEE |
Title: | "Black Hole" |
Corporate Name of Sponsoring Client: | PX Mart |
Agency: | Ogilvy Taiwan, Taipei |
Chief Creative Officer: | Giant Kung |
Creative Director: | Lisa Hsu |
Copywriter: | Ria Chien |
Senior Art Director: | Yoyo Hsu |
Agency Producer: | Abby Ku |
Agency Account Executive: | Lynn Lin |
Agency Account Director: | Wen Huang |
Associate Account Director: | Crystal Chang |
Srategy Director: | Ethan Lee |
Associate Strategy Director: | Jimmy Fan |
Production Company: | Blue Moon Films Co, Taipei |
Director: | Ging-zim Lo |
Managing Director: | Derrick Tseng |
Description:
“A cup of black coffee is a black hole where we can reveal the secrets in our hearts.”
Just like a psychological counselor, OFF COFFEE provides a place where mothers can say all the things in their heart that they usually can’t say, don’t dare to say. It relieves the pressure and restores a sense of well-being.
We built a deep, elegant connection with coffee, transforming coffee into a friend you can confide in, an escape route for mothers. And those moments when they are drinking coffee by themselves became important moments of self-healing.