SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Network of the Year: Ogilvy

Finalist
Branded Entertainment
Scripted Short Film


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Entrant: Ogilvy Taiwan, Taipei
Brand: OFF COFFEE
Title: "Black Hole"
Corporate Name of Sponsoring Client: PX Mart
Agency: Ogilvy Taiwan, Taipei
Chief Creative Officer: Giant Kung
Creative Director: Lisa Hsu
Copywriter: Ria Chien
Senior Art Director: Yoyo Hsu
Agency Producer: Abby Ku
Agency Account Executive: Lynn Lin
Agency Account Director: Wen Huang
Associate Account Director: Crystal Chang
Srategy Director: Ethan Lee
Associate Strategy Director: Jimmy Fan
Production Company: Blue Moon Films Co, Taipei
Director: Ging-zim Lo
Managing Director: Derrick Tseng

Description:
“A cup of black coffee is a black hole where we can reveal the secrets in our hearts.”

Just like a psychological counselor, OFF COFFEE provides a place where mothers can say all the things in their heart that they usually can’t say, don’t dare to say. It relieves the pressure and restores a sense of well-being.

We built a deep, elegant connection with coffee, transforming coffee into a friend you can confide in, an escape route for mothers. And those moments when they are drinking coffee by themselves became important moments of self-healing.