London International Awards
2022 Winners and Finalists
Regional Independent Network of the Year: Europe
Jung von Matt
Bronze
Creativity In The Metaverse
Craft – Visual
Entrant: | Jung von Matt, Hamburg |
Brand: | BMW Group |
Title: | "Joytopia" |
Corporate Name of Client: | BMW Group |
Client BMW: | Stefan Ponikva/Nicole Rentsch |
Agency: | Jung von Matt, Hamburg |
Creative Agency Companies: | The GAME Group, Munich/Looping Group, Munich |
Executive Creative Director/Partner : | Thim Wagner |
Executive Creative Director: | Max Lederer |
Creative Director: | Felix Burger |
Creative Director - Copy: | Lars Grübler |
Copywriter: | Holly Attrill |
Art Director: | Andreas Kiesgen |
Agency Project Managers: | Stefanie Voss/Maria Pillath |
User Experience Designer: | Patricia Reiners |
Production Company: | JOURNEE - The Metaverse Company, Berlin |
Creative Director JOURNEE - The Metaverse Company: | Jeremy Hofmeister Mac Lynn |
Creative Lead JOURNEE - The Metaverse Company: | Christian Mio Loclair |
Managing Director JOURNEE - The Metaverse Company: | Thomas Johann Lorenz |
Description:
The focus: young and modern target groups. These care for many things, but not a physical trade show experience. Even if you transfer it to social media. Having grown up with games and smartphones, they would rather immerse themselves in new worlds than stand in line for car novelties. We fully geared to the needs of young target groups: The opportunity to develop individually, unseen product experiences, world-class entertainment and a surreal, colorful world full of surprises. With a global, virtual event accessible to all.
A platform that is fully A fantastic world that doesn't just virtually replicate a trade show appearance, but opens up new perspectives on brand themes. Joytopia, a cloud streaming platform built with the Unreal Engine 4, was opened for the first time from September 5 - 12. Web-based and accessible from any device and browser, the interactive metaverse offers one-click access to fantastic virtual worlds in full HD.
The launch with an exclusive Coldplay concert and Christoph Waltz becomes a success: On the first day 152,000 people from 30 countries visited Joytopia and stayed on average 12 minutes and 53 seconds.