London International Awards
2022 Winners and Finalists
Silver
Radio & Audio
Original Music
| Entrant: | Eardrum, Sydney |
| Brand: | Belong |
| Title: | "A Love Song to the Internet" |
| Corporate Name of Sponsoring Client: | Belong |
| Head of Global Brand Marketing: | Kelly Schulz |
| Senior Brand Managers: | Leanne Boyd/Clare Taylor |
| Media Company: | OMD, Sydney |
| Agency: | Howatson+Company, Sydney |
| Agency Chief Executive Officer: | Chris Howatson |
| Executive Creative Director: | Gavin Chimes |
| Senior Copywriter: | Jared Wicker |
| Senior Art Director: | Elaine Li |
| Agency Head of Production: | Holly Alexander |
| Production Company: | Eardrum, Sydney |
| Production Managing Director: | Ralph van Dijk |
| Senior Producer: | Lesley Chambers |
| Production Companies Script Writer(s): | Andy Hopkins/Ralph van Dijk |
| Scored By: | Andy Hopkins |
| Music Composers: | Andy Hopkins/Ralph van Dijk |
| Music Lyricists: | Andy Hopkins/Ralph van Dijk |
| Music Performed By: | Andy Hopkins |
| Song Title: | A Love Song to the Internet |
| Voice-Over: | Lee Perry |
Description:
The Beatles knew how to write a great 2 minute love song, but they weren’t available. Instead, we recruited Andy Hopkins, the mystery man responsible for co-writing and producing many of the most tender hits on Australian radio.
The song itself takes us on a journey of emotions, from its intimate piano intro, into a stirring trap beat chorus with an unforgettable hook (or should that be ear worm?).
The end result was the most un-advertising ad on radio.