London International Awards
2022 Winners and Finalists
Bronze
Digital
Innovative Use of Digital
| Entrant: | Zulu Alpha Kilo, Toronto |
| Brand: | Harry Rosen |
| Title: | "Green Screen Shirt" |
| Corporate Name of Client: | Harry Rosen |
| Client Creative Director: | Christine Kwan |
| Clients: | Trinh Tham/Kristin Meier/Paul Michel |
| Agency: | Zulu Alpha Kilo, Toronto |
| Chief Creative Officer: | Zak Mroueh |
| Executive Creative Director: | Wain Choi |
| Copywriters: | Luke McNeil/Marco Buchar |
| Art Directors: | Anton Garneau/Michael Romaniuk |
| Retoucher: | Jim Tinios |
| Account Team: | Michael Brathwaite |
| Production House: | Zulubot |
| Producer: | Christine Taranco |
| Production/Technical Advisor: | Adam Palmer |
| Editor/Colourist: | Felipe Chaparro |
| Photographers/Videographers: | Kyle Wilson/Matt Watkins |
Description:
While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt.
In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style.