London International Awards
2022 Winners and Finalists
Regional Post-Production Company of the Year: North America
Company 3
Silver
Production & Post-Production
Editing
| Entrant: | Iconoclast Germany, Berlin |
| Brand: | |
| Title: | "One" |
| Corporate Name of Client: | WhatsApp Inc. |
| Agency: | BBDO Group Germany, Berlin |
| Global Chief Creative Officer: | Tres Colacion |
| Chief Creative Officer: | Till Diestel |
| Creative Directors: | Wolfgang Warzilek/Erick Barrios Hernández |
| Copywriters: | Florestan Roesemann/Dara Kleyer |
| Art Directors: | Deepanjali Singh/Erin Conboy |
| Executive Agency Producer: | Alexander Geier |
| Agency Managing Director: | Mark Andree |
| Agency Account Director: | Virginia Cardozo |
| Production Company: | Iconoclast Germany, Berlin |
| Production Managing Directors: | Nils Schwemer/Swantje Rummel/Jan Dressler |
| Director: | Niclas Larsson |
| 1st ADs: | Allan Finley/Adrian Gallardo |
| Executive Producer: | Swantje Rummel |
| Producer: | Jacqueline Wilkinson |
| Line Producer: | Sybella Stevens |
| Director of Photography: | Linus Sandgren |
| Production Company Post-Producer: | Veronika Fürthauer |
| Post-Production Company: | Slaughterhouse Visual Manufacturing, Berlin |
| Post-Producer: | Christian Wegehenkel |
| Edit Facility: | Iconoclast Germany, Berlin |
| Editors: | Carla Luffe/Nikolaus Kohler |
| Color Company: | Company 3, New York |
| Colorist: | Sofie Friis Borup |
| Sound Design Companies: | fiftyfour audio post production, Berlin/Mermade Sound, Berlin |
| Sound Designers: | Florian von Keyserlingk @fiftyfour/Wenke Kleine-Benne @Mermade |
| Music Composer: | Jacob Mühlrad |
| Casting Company: | Des Hamilton Casting |
Description:
We then take a deep dive into a dream-like journey full of memories and feelings – from the moment our protagonists met in the subway till the end of their relationship. Cut back to the present.
The male protagonist receives a message, and the world finally spins again. Even if the clock strikes midnight, the year doesn’t start until you get the message you’ve been waiting for.
WhatsApp breaks records every New Year’s Day. Over 100 billion messages are sent worldwide specifically on this day.
Therefore, the brand wanted to celebrate its essential role during New Year’s with an emotional, global campaign. After nearly two years of the pandemic, some of the magic of the year’s biggest moments started to fade and New Year’s Eve?—?the yearly moment of starting fresh all over the world and using WhatsApp to connect with loved ones?—?had lost its luster. But no matter when the clock strikes midnight, the only thing that really matters is sharing that New Year’s exchange.
A message can be just as meaningful earlier in the day or 5 A.M. the next day. That’s why, WhatsApp wanted users to celebrate the moment that really starts the new year because: it’s not the New Year until you get the message you’ve been waiting for.