London International Awards
2022 Winners and Finalists
Bronze
Creative Use of Data
Real-Time Data
| Entrant: | Leo Burnett, Bogotá |
| Brand: | Pony Malta |
| Title: | "Billy The Watcher" |
| Corporate Name of Client: | ABInBev |
| Global Chief Marketing Officer: | Thor Borresen |
| Senior Client Brand Manager: | Alejandro Lotta |
| Head of Client Services: | Ana Matilde Sánchez |
| Client Marketing Director: | Juan Alonso Torres |
| Media Company: | Zenith, Bogotá |
| Agency: | Leo Burnett, Bogotá |
| Agency Chief Executive Officer: | Olga Lucía Villegas |
| Agency Creative Chairman: | Fernando Bellotti |
| Chief Creative Officer: | Mauricio Sarmiento |
| Executive Creative Directors: | Andres Restrepo "Lama" /Juan Romero "Tiko" |
| Senior Creative Director: | Felipe González |
| Creative Directors: | José Racioppi/Sebastián Betancur |
| Creative Director - Art: | Ivanna Cayón |
| Senior Copywriter: | Juan Cortés |
| Agency Account Executive: | Laura Prada |
Description:
We created an algorithm capable of learning slang language and criminal conduct thru real games chats and other platforms.
All this knowledge is an open source for any game developer to connect to their ban systems to make it more powerful, so when anything happens in real game chats, they can take action in real-time, but not only that, Bily (Our bot) could connect with parents WhatsApp that have the widget to inform them in real time of some bully or criminal case so the parents can protect their kids or orient them to don't suffer.