In a difficult but important watch, this film puts the plight of animals in distress to the fore through a series of desperate pleas. The campaign is a response to animal abuse in our indifferent society from a charity that is the equivalent of PETA in its local market.

This film provides a unique sensory experience where hearing and sight are highly exploited, shedding light to the cruelty that these defenseless beings go through to instill public debate a few months before the French presidential elections with the objective of making it a real electoral challenge.

For this campaign, the Foundation has chosen to highlight general animal causes, going beyond the sole issue of abandonment, a strategic turning point that also corresponds to public debate knowing the film aimed to be broadcasted a few months before the French presidential elections.

Indeed, the public debate and public opinion is becoming increasingly aware of the fate of many animals, making this issue a real electoral challenge.

The film features domestic and wild animals in appalling situations: a dog abandoned by its master, a wounded deer hunted by hunters, a bull mutilated after a bullfight, a monkey used in a laboratory, or a bear exploited by a circus... In turn, the animals cry out in despair, but man chooses to remain unmoved by this distress.

"Each animal stands out by the deep distress they express. Their call metaphorically unites all animal causes in a common song," explains the director.

"The shocking images that some charities broadcast are very useful and allow us to denounce horrible behaviors, but they are so violent that not everyone can bear to watch them," explains the director.

The idea here was to echo these videos, which often go viral because they are shocking, by showing a multitude of real acts of abuse that we can no longer close our eyes to.

Taking the animals' point of view and humanizing their pain immediately allows to immediately identify the charity renowned for such campaigns and to grab the viewers attention.